Working 4 you: How much will America spend on Halloween?
SPOKANE, Wash. — Fall is here and that means retailers and shoppers are turning their attention to Halloween. But will consumers be willing to spend as much this year on costumes and candy?
Stores like Target and Walmart are already gearing up for the Holiday. And if you feel like it’s just a little too early to get ready for Halloween, you may be surprised to hear that one-third of Americans say they’ll be making their holiday purchases before October 1st.
Halloween is the last major retail event before the big holiday rush. It can offer retailers clues on how willing Americans will be to open their wallets, and how stores should approach holiday inventory, discounts and deals.
Many shoppers say the U.S. economy is still weighing heavily on their minds. one in five people say it will make an impact on how they approach holiday spending.
But it may not affect it as much as you’d think.
New numbers from the National Retail Federation show most consumers won’t be afraid to spend on Halloween this year.
So, how much will the average American be spending?
According to the National Retail Federation’s annual survey, spending on the holiday will reach $7.4 billion, which breaks down to just over $77 per household.
The bulk of Halloween spending will be on costumes, about $2.8 billion. $2.2 billion will be spent on Halloween candy, $2 billion on decorations and another $350 million on costumes for pets.