about us

The KXLY Broadcast Group, a Morgan Murphy Media company, is a multimedia broadcasting company consisting of the following properties:

  • 4 News Now (KXLY 4.1 ABC digital), KXLY 4.2 MeTV, KXLY 4.3 Heroes & Icons, KXLY 4.4 StartTv, KXLY 4.5 DABL and KXLY 4.7 HSN.
  • Phase 3 Digital  A full service digital marketing agency.
  • Spokane Teleport Services: A satellite uplink and satellite services provider.
  • Seven radio stations: KHTQ  Rock 94 1/2, KZZU  92.9 ZZUKXLY FM  The Big 99.9 Coyote Country, KEZE  Hot 96.9, KVNI  92.5 Kootenai FM, KXLY AM 920 – 100.7 FM, KXLX  700 ESPN  105.3 FM

4 News Now has a long history of being a media pioneer and was the first local television station to broadcast a network program in High Definition, ABC Monday Night Football, in the fall of 1999. 4 News Now was the first station in the Inland Empire to telecast all its newscasts in full HD format. 4 News Now and the entire KXLY Broadcast Group have taken this same cutting edge approach to new forms of web, portable and social media applications as well. In 1996, 4 News Now became one of the first television stations to establish an internet presence with the launch of KXLY.com. In the years since that initial launch of KXLY.com, the KXLY Broadcast Group has also launched websites in support of their various radio properties. All of these websites are fully interactive and all have a variety of unique features that appeal directly to their respective audiences.

KXLY Broadcast Group’s second TV station is MeTV, classic television at its best! Comedies like M*A*S*H, The Love Boat, I Love Lucy, The Honeymooners and The Odd Couple; dramas such as Perry Mason, The Mod Squad, The Rockford Files and Columbo; great westerns like Gunsmoke, Bonanza, The Rifleman and The Big Valley; and otherworldly classics like Star Trek, Lost In Space, The Twilight Zone and so much more, Relive your favorites or experience them for the first time. There’s something for everyone on MeTVClick here for more information about MeTV.

KXLY Broadcast Group’s third TV station is Heroes and Icons, your destination for television’s heroic characters and iconic stars. Drawing from timeless classics as well as more contemporary favorites, H&I has something for everybody. From Western lovers to war buffs and fans of police drama, this network pumps out non-stop adventure and thrills. Heroes are unstoppable, icons are unforgettable  and all eyes are on H&I!. Click here for more information about Heroes & Icons.

KXLY Broadcast Group’s fourth TV station is Start TV. Start TV showcases strong and resourceful leading characters in a lineup of contemporary and proven procedural dramas. The talented and award-winning leading actresses featured on the network include Kyra Sedgwick, Patricia Arquette, Juliana Margulies, Christine Baranski, Bonnie Bedelia, Taraji P. Henson and Jill Hennessy.

KXLY Broadcast Group’s fifth TV station is Dabl. Dabl is a multiplatform lifestyle network where viewers can indulge 24/7 in lifestyle content form iconic personalities like Martha Stewart and Emeril Lagasse.

Morgan Murphy Media

Founded by John T. Murphy in 1890 as the Evening Telegram Co. in Superior, Wisconsin, the company’s roots began in print journalism.

Once The Telegram was firmly established in Superior, Murphy branched out to build a chain of publications. It was the beginning of a growing media enterprise that would soon expand into radio and television.

John T. Murphy was succeeded in the family business in 1932 by his son John “Morgan” Murphy, who served as an apprentice at the newspaper from an early age. Morgan was an extraordinary entrepreneur who expanded the enterprise into a chain of Northland newspapers, as well as into the emerging technologies of radio and television.

The expanding enterprise, dubbed Morgan Murphy Media, was one of Wisconsin’s earliest proponents of commercial television. In 1955, the FCC granted Morgan the license for WISC-TV in Madison, Wisconsin, and the station aired its first program on June 24, 1956.

The Evening Telegram, led by John Morgan Murphy, continued to acquire television and radio stations in the upper Midwest throughout the 1950s. It turned its focus to the Pacific Northwest when Morgan Murphy and The Evening Telegram purchased the radio station KXLY and KXLY-TV in Spokane, Washington, in 1961.
In 1970, Morgan expanded his empire again, this time starting Apple Valley Broadcasting in Yakima, Washington, which soon expanded to Pasco-Kennewick.

By the time he passed away, there were some 23 corporations under The Telegram umbrella.

After Morgan’s death in 1971, the torch was passed to his wife of 38 years, Elizabeth Beck Murphy, who successfully headed the business during a period of tremendous change in the telecommunications industry through the birth of cable television and the introduction of VCRs.

After Elizabeth Beck Murphy’s death in 1982, the torch was passed down to the third generation of Murphys, son John B. Murphy and daughter Elizabeth “Liz” Murphy Burns.

John B. and Elizabeth “Liz” joined the family business at young ages, just as their father and grandfather had done before them. They continue to work together closely to manage the family business. John B. focused on the print side of the business, which was eventually sold in 2003. Liz focused her attention on the broadcast side and became the first woman to serve on the CBS affiliates board in 1981.

In 1995, when the World Wide Web was just 2 years old, the company and its Madison CBS affiliate became one of the early adapters in online news. Murphy Burns let staff know early that digital media would be measured as its own business entity and part of the “core business.”

Morgan Murphy Media continued to expand in the 1990s and early 2000s with the acquisition of radio stations in southwestern Wisconsin and WKBT-TV in La Crosse, Wisconsin.

Morgan Murphy Media purchased the Texas-based Victoria Television Group and KOAM/KFJX from Saga Communications in September 2017, further fulfilling the vision of company owner and president Elizabeth Murphy Burns. In a 1995 interview with Electronic Media, Murphy Burns stated, “We’re not comfortable about what the future holds for anyone who stands still.” There is certainly no standing still, even today.

Morgan Murphy Media has entered into its fourth generation of leadership, and continues to make serious commitments to be a leader in the digital media world. Liz’s stepson, Brian R. Burns, and John B.’s daughter, Kate Murphy Doty, have begun their careers in the family-run business.

The future is bright for Morgan Murphy Media, as the company continues to seek opportunities on the leading edge of industry developments while staying focused on strong, local journalism.