Sound Off for September 18th: Funny or insulting? Real estate ad about working moms.
ISSAQUAH, Wash– — An ad to drum up business for a local real estate company has hit a nerve with working mothers.
The mailing went out to homes on Snoqualmie Ridge in Issaquah.
The real estate ad by Costello and Costello Real Estate shows a woman with three children. She is tied up with a rope, a girl paints her face while she tries to make a phone call. She’s labeled as a part-time agent.
Costello and Costello say the purpose for their ad was to show the value of having a full-time agent in a competitive market.
Instead, they’ve been bombarded with complaints.
In an apology they admit, “we completely failed. We have the upmost respect for moms and working mothers, and we know that the job of a mother is far more demanding than what we do as real estate professionals. Again, we are truly sorry.”
What do you think of the ad? Funny or no?
You can also email your response to firstname.lastname@example.org
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