“Simple As That” campaign designed to prevent littering

Nepal’s Holy Bagmati River Choked With Black Sewage, Trash
Niranjan Shrestha - stringer, AP

Garbage sits on the banks of the Bagmati River in Kathmandu, Nepal, Tuesday, May 24, 2022. Mala Kharel, an executive member of a governmental committee set up to help clean up the river, said that over the years the campaign has succeeded in collecting about 80% of garbage along the riverbank. But the pickup efforts admittedly fall short, in part since frequent disruptions to trash collection services encourage more dumping than they can keep up with.

OLYMPIA, WASH – The “Simple As That” campaign is designed to help prevent litter by changing the behaviors that cause it. It’s part of a partnership between Washington’s departments of ecology and transportation, the Washington State Patrol and the Washington Traffic Safety Commission.

The Department of Ecology says that more than 18 million pounds of litter accumulate annually on Washington’s roads, parks and recreation areas. The Washington State Department of Transportation (WSDOT) and Ecology together spend more than $9 million annually on cleanup efforts.

The campaign creates helpful tools for people to take part in the cleanup effort with simple tips to avoid littering.  It encourages Washingtonians to:

  • Always have a dedicated container for collecting trash. Use a litter bag while traveling to keep your vehicle tidy and reduce the chances of littering accidentally when you open a door or window.
  • Hold on to trash from your travels until you reach a waste receptacle at a gas station, rest area or your destination.
  • Live litter free and help others do the same. Make sure your friends and family know how to live litter free and help them make better choices.

To jumpstart the campaign, the department of ecology is giving away free litter bags at all Washington Fred Meyer stores today!