SPOKANE, Wash. - We're just days away from one of the biggest shopping days of the year, Black Friday.
Many stores have already started rolling out savings, but this weekend offers some real money savers. However, the trend of Black Friday is definitely changing. More than half of Americans don't think the day has the best sales of the year. Many stores also plan to stay closed on Thanksgiving. But, millions will still visit a brick and mortar store to do some early morning shopping.
Stores tout big sales, but how do you know if you're actually saving money? There is one tip to use to tell a deal from a dud.
"Stores tend to break even when you see a 10-20% discount. When you start seeing 30, 40, 50, even 60-75&% off, that's when you really get the best deals," said Hitha Herzog, chief research officer for H Squared Research.
Expect to find big deals on electronics this year. Gaming systems are marked down much more than last year.
You can pick up an Xbox One S for $190 at Target and get a $25 gift card. That price is $90 off the original.
Also look for a deal on the Google Home Mini, for sale for $29 at both Target and Best Buy, and both stores including a $10 gift card.
Many other smart devices are on sale this Friday. The Fitbit Charge 2 is on sale for $99.99 at Kohl's, marked down from the original price of $149.99.
One of the best deals though will be at Best Buy. You can get a 50" Sharp Roku 4K TV for just $179.99. The original price on that television is $499.99. To get that deal though, you'll have to be at Best Buy by 5 p.m. on Thanksgiving.
But, if you can wait, some of the best deals could be in the coming weeks.
"A lot of the discounts you're seeing on Black Friday are certainly those discounts to get peoples in the stores. But, the best deals are actually after Black Friday. The stores want to get rid of their merchandise," said Herzog.
Experts say the things you should pass on for Black Friday are clothes, jewelry and toys. They say the biggest savings on those items will be closer to Christmas.
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