COEUR D'ALENE, Idaho - The Coeur d’Alene City Council voted Tuesday to bring back the full Ironman race in 2021.
The council voted to end their partnership with Ironman for the full race in 2017, but has maintained the yearly half Ironman race.
Britt Bachtel-Browning, Vice-President of the North Idaho Sports Commission, went before the council and argued that the city’s return on investment makes the event worth it.
She said the cost is moderate in comparison to the benefit; the event will bring in millions for local businesses and helps promotes a health-focused community.
By Bachtel-Browning's estimates, the full race would cost the city around $35,000, while the half race would cost around $25,000. The estimated return on investment is around $7 million for the full and $4 million for the half.
Tuesday's vote would allow the full race to return in 2021 and continue every three years. Meantime, the half Ironman will continue to be a yearly event.
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