Magic of Storytelling - Mulan 2020

The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney|ABC Television Group to help First Book put brand-new books into the hands of children in communities nationwide. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow. First Book is a nonprofit that provides new books to educators and organizations serving children from low-income families.

Funding for literacy programs has been reduced and books that come from Federal Title I monies have restrictions on how the books can be used. KXLY is spreading the word about this program and asking local businesses to sponsor schools of their choice (who qualify). First Book and Disney|ABC is allowing Title 1 teachers to use the books in the way that works best for them and the build out of their programs. Some schools are organizing parent/child literacy nights, where they send a book home with a child. Others are creating a revolving check-out library, so books can be shared by all, but can still go home with a child.


If there is a school missing below that your business would like to sponsor, please call or email our General Sales Manager, Debbie Sieverding.  — 509-324-4000

2020 Sponsored Schools

Each school receives at least 500 books from each of their sponsorships

Each sponsorship will provide 500 books to a school or literacy program that qualifies. Currently over 80 schools and community programs throughout our region that have pre-qualified and more are registering.

Thank You To All Of Our Proud Sponsors


Riverview Wealth Strategies

Riverview Wealth Strategies – Sponsor of Opportunity Elementary

Wsecu The Cu For Washington Rgb Horiz

WSECU – Sponsor of Finch Elementary, Orchard Crest and Hallett Elementary

Twyford Law Office 1

Twyford Law Office – Sponsor of Cooper Elementary


P1FCU – Sponsor of Rathdrum Elementary, Jennings Elementary, LakeLand Elementary-Betty Keifer Elementary, and Seltice Elementary

Schweitzer Engineering Laboratories – Sponsor of Rosalia Elementary and Garfield Elementary

Coffman Engineers

Coffman Engineers – Sponsor of Betz Elementary

Bernardo Wills

Bernardo Wills – Sponsor of Regal Elementary and Adams Elementary


ICCU – Sponsor of Borah Elementary

TW Clark

TW Clark – Sponsor of Linwood Elementary

ALSC Architects

ALSC ArchitectsSponsor of Sunset Elementary/Cheney

Burton Construction

Burton Construction – Sponsor of Arlington Elementary


SPVV Landscape Architects – Sponsor of Audubon Elementary

Global Credit Union

Global Creadit Union – Sponsor of Ponderosa Elementary and South Pines Elementary

Dr Bret Johnson logo

Dr Bret Johnson Orthodontics – Sponsor of Brentwood Elementary


BECU – Sponsor of Garfield Elementary, Progress Elementary, and Evergreen Elementary 

Washington Trust Logo 2

Washington Trust Bank – Sponsor of Arcadia Elementary, Browne Elementary, Midway Elementary in Moses Lake, Webster Elementary, and West Park Elementary

Associated Construction

Associated Construction – Sponsor of Logan Elementary

Sonderen Packaging

Sonderen Packaging – Sponsor of Logan Elementary

Dairy Queen Logo - full color

Dairy Queen Wellesley – Sponsor of Logan Elementary


Hewescraft – Sponsor of Fort Colville Elementary

HRG Logo

HRG – Sponsor of Trent Elementary

Past years by the Numbers: