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The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney|ABC Television Group to help First Book put brand-new books into the hands of children in communities nationwide. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow. First Book is a nonprofit that provides new books to educators and organizations serving children from low-income families.

Funding for literacy programs has been reduced and books that come from Federal Title I monies have restrictions on how the books can be used. KXLY is spreading the word about this program and asking local businesses to sponsor schools of their choice (who qualify). First Book and Disney|ABC is allowing Title 1 teachers to use the books in the way that works best for them and the build out of their programs. Some schools are organizing parent/child literacy nights, where they send a book home with a child. Others are creating a revolving check-out library, so books can be shared by all, but can still go home with a child.


If there is a school missing below that your business would like to sponsor, please call or email our General Sales Manager, Debbie Sieverding.


2019 Sponsored Schools

Each school receives at least 500 books from each of their sponsorships

Adams Elementary School - Spokane, WA

Arlington Elementary - Spokane, WA

Audubon Elementary School - Spokane, WA 

Bemiss School - Spokane, WA

Betty Kiefer Elementary - Rathdrum, ID

Borah Elementary - Coeur d'Alene, ID

Brentwood Elementary - Spokane, WA

Deer Park Elementary - Deer Park, WA

Evergreen Elementary School - Spokane, WA

Fernan STEM Academy - Coeur d'Alene, ID

Franklin Elementary School - Spokane, WA

Garfield Elementary - Garfield, WA

Garfield Elementary - Spokane, WA

George Elementary School - George, WA

Greensferry Elementary - Post Falls, ID

Holmes Elementary - Spokane WA

Hope Elementary - Hope, ID

Lakeview Terrace Elementary School - Moses Lake, WA

Lidgerwood Elementary, Spokane, WA

Linwood Elementary - Spokane, WA

McDonald Elementary - Spokane Valley, WA

McGhee Elementary School - Lewiston, ID

Mullan Trail Elementary - Post Falls, ID

Ponderosa Elementary School - Post Falls, ID

Progress Elementary School - Spokane Valley, WA

Ramsey Magnet School of Science - Coeur d'Alene, ID

Regal Elementary School - Spokane, WA

Rosalia Elementary School - Rosalia, WA

Sagle Elementary School - Pend Oreille, WA

Seltice Elementary School - Post Falls, ID

Seth Woodard Elementary - Spokane Valley, WA

Sheridan Elementary - Spokane, WA

Shiloh Hills Elementary School - Spokane, WA

South Pines Elementary School - Spokane Valley, WA

Stevens Elementary - Spokane, WA

Trent Elementary School - Spokane Valley, WA

Upriver Elementary - Fernwood, ID

Washtucna Elementary School - Washtucna, WA

West Ridge Elementary School - Post Falls, ID

Whitman Elementary School - Lewiston, ID

Willard Elementary - Spokane, WA

Winton Elementary - Coeur d'Alene, ID

Thank You To All Of Our Proud Sponsors

Each sponsorship will provide 500 books to a school or literacy program that qualifies. Currently over 80 schools and community programs throughout our region that have pre-qualified and more are registering.

Sponsors of Mullan Trail Elementary

Sponsors of Franklin Elementary   

Sponsors of Evergreen Elementary, Garfield Elementary & Progress Elementary

Sponsors of Regal Elementary and McDonald Elementary   

Sponsors of Brentwood Elementary

Sponsors of Upriver Elementary and Ramsey Magnet School of Science

Sponsors of Shiloh Hills Elementary   

Sponsors of Trent Elementary

Sponsors of Seth Woodard Elementary

Sponsors of Bemiss Elementary  

Sponsors of Borah Elementary  

Sponsors of Ponderosa Elementary  

Sponsors of Hope Elementary

Sponsors of Winton Elementary & Greensferry Elementary

Sponsors of Betty Kiefer Elementary & Seltice Elementary

Sponsors of Rosalia Elementary, Garfield Elementary & Washtucna Elementary

Sponsors of Audubon Elementary   

Sponsors of Ligerwood Elementary   

Sponsors of West Ridge Elementary   

Sponsors of Linwood Elementary      

Sponsors of Stevens Elementary

Sponsors of Adams Elementary, George Elementary, Lakeview Terrace Elementary, McGhee Elementary, Fernan Elementary, Sagle Elementary & South Pines Elementary

Sponsors of Deer Park Elementary, Arlington Elementary, Willard Elementary & Whitman Elementary

Past years by the Numbers: