Made in the Northwest: TypeBee Printshop
POST FALLS, Idaho — The printer and her letterpress could both be considered throwbacks.
“I print using a type of printing that was from a bygone era,” says Breanna White, the owner and printer of TypeBee Printshop in Post Falls.
White’s main letterpress machine is a Chandler and Price model built in 1924. She believes there’s a timeless quality to what these old machines can bring to customers.
“It’s like, ‘Oh, I can feel this. It’s different.’ It like brings them back to the present moment, I think. They get so excited. And so, that reaction is nice to see that it has some, it’s meaningful.”
With letterpress, White says, “The print, instead of being on the surface of the paper, gives you a nice deboss. And so, you can touch it. You can feel it. It’s more tactile.”
And while letterpress is popular for things like wedding invitations, TypeBee prefers to focus on businesses and packaging.
“I make you a business card or I make you a label or packaging and you get to sell your product and be a part of the community and people enjoy it,” says White. “I mean, it’s something special.”
White learned to use letterpress in Chicago and loves the process it takes to make her products.
“I didn’t get into this because it’s cool or trendy or something. I got into it because I could use my hands and my mind.”
White started TypeBee after helping Doma Coffee get its letterpress machine running. She now uses Doma’s facility for her printshop, which is beneficial for both companies.
“Doma’s always letterpressed their bags, but they’ve never done it in house, so it was like a big step for them.”
White would love to invest in some packaging technology for TypeBee and hire a graphic designer, but she has no desire to become a big production house.
“Want to keep it to the point where, like, I can talk to a client and it can be, they can be a part of the experience.”
And letterpress will always be a part of TypeBee and it’s throwback owner.
“Whether it’s business or just printing at home or being the weird, old lady that has this like machine in the basement, you know? Kids are flying around on hoverjets or something. I don’t know,” laughs White.
She’s creating a future at TypeBee with machines from a bygone era.
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