Local businesses hope Lilac Festival will bring new customers

SPOKANE, Wash. – The Lilac Festival will return to downtown Spokane on Saturday and local businesses are preparing for a busy day. 

Festival organizers have been hard at work getting floats ready for the Armed Forces Torchlight Parade and while it’s a challenge, they say it’s a lot of fun, too. 

Meantime, downtown businesses are preparing for an influx of customers. 

“We’re ready. We have plenty of experience with a lot of the events coming down here, so we’ll have plenty of food and plenty of drinks,” said Cochinito Taqueria’s Justin Curtis. 

Along the parade route is also a new business: Emma Rue’s. 

“I have some nostalgic memories. I’ve watched this parade many times with my wife, so it’s a lot of fun,” Co-Owner Aaron Hein said. 

Emma Rue’s opened in January. The coffee and cocktail bar is counting on the parade to help put them on the map. 

“It’s a long-haul, especially on those nights where you’re just scanning the streets hoping someone will see us for the first time. Especially being a new business, it takes a lot of time just to build momentum, and I think this’ll be a nice push towards that,” Hein said. 

The Armed Forces Torchlight Parade starts at 7:45 p.m. on Saturday, but the Lilac Festival begins much earlier. 

This year’s festival includes the brand new Lilac Festival Brewfest, the Cruzin’ the Falls Car Show and other fun activities. 

Find everything you need to know about start times and road closures here.

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