Jim Beam offers first ‘smart decanter’

Odd, extravagant, expensive items for sale
From Jim Beam
In Dec. 2017, Jim Beam sold a smart decanter called, JIM for $34.90. The decanter is designed to hold bourbon and pour shots on demand when you ask.

Jim Beam is selling what it dubs, “the world’s first smart decanter” on its website for only $34.90.

The device, called JIM provides bourbon lovers a new way to enjoy a shot, a company news release says.

According to the release, the smart device answers questions and can be ordered to pour shots simply by saying, “Hey JIM, pour me a Jim Beam.”

The decanter is voiced by master distiller Fred Noe. You can also ask JIM to tell you a story, what the weather’s like, or ask for several other words of wisdom.

“For decades, we produced unique, limited-edition decanters that are now collectors’ items,” Noe stated in the news release. “And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”

USA Today reports JIM operates using 3G, no app or Wi-Fi required. The 3G capabilities expire after six months; after that, JIM will turn back to a regular decanter.

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