Idaho renews sponsorship of Famous Idaho Potato Bowl

Idaho renews sponsorship of Famous Idaho Potato Bowl

Idaho has renewed its sponsorship of the Famous Idaho Potato Bowl college football game for $450,000 annually.

The Capital Press reports in a story on Tuesday that the Idaho Potato Commission, a state agency, agreed to a five-year extension.

The commission has sponsored the game since 2011.

Commission President Frank Muir says a recent study by an independent group found the media value of the sponsorship at $13 million annually.

Muir says that 2 million viewers watch the game that he says is essentially a four-hour infomercial about Idaho potatoes.

The commission says the football conferences represented in the bowl game include four of the five largest potato-consuming states in the country.

In this year’s game held on Dec. 22, Wyoming defeated Central Michigan 37 to 14.