Former Zag Morrison enters podcasting world
By Vincent Saglimbeni
The sports podcasting world is becoming more and more popular every year, and former Gonzaga men’s basketball star Adam Morrison wants in on the action.
The 2005-06 Co-Player of the Year launched his new podcast, “The Perimeter with Adam Morrison,” with Speak Studios this past March. From basketball to music to everything in between, the current GU men’s basketball color radio color commentator finds new ways to engage with people in a conversational manner, easing the tensions from his guests to bring out the most authentic answers for the audience.
“It kind of took on a life of its own so far, and that’s pretty much how it started,” Morrison said. “I wasn’t the brainchild behind it, per say, and [Speak Studios] asked if I was interested in it, and I said sure.”
CEO of Speak Studios Brandon Foote reached out to Morrison about the podcast around a month before the Final Four at the beginning of March Madness. The idea was to use the “bump” the GU men’s basketball team had heading into the NCAA Tournament, but issues with timing, media rules when talking with amateur athletes and sponsorships postponed the launch of the podcast to late March.
Sponsored by Mercedes-Benz Spokane and No-Li Brewhouse, Morrison has brought on a plethora of well-distinguished guests to share their unique stories since its launch in late March. With the likes of people within the GU basketball community like Corey Kispert, Joel Ayayi, Mark Few, John Stockton, Tom Hudson and Nigel Williams-Goss to people outside of the field of play like DJ Skee, NBA reporter Chris Haynes, Barstool Sports’ Dan Katz and MMA fighter Julianna Pena, Morrison strives for a conversational format to bring out the most authentic answers from his guests.
Brennon Poynor, executive producer of the podcast, and the Speak Studios team were excited to bring Morrison onto the podcast. Poynor reached out to local artist Chris Bovey to help design the logo for the podcast and does other things as well, including social media and editing.
Being in the podcasting business for almost a decade, Poyner said having the opportunity to see everything happen first hand is special.
“I get a front row seat to all of these podcasts,” Poynor said. “Getting to listen to Mark Few, John Stockton, Corey Kispert, Joel Ayayi… I get to sit there and listen to the podcast live, basically. Not many people get the opportunity to get to hear these people live.”
With the great opportunities the team gets to interview these special guests comes an equal amount of obstacles that come with it. Whether it be following NCAA rules about amateur athletes and sponsorships associated with the show, timing and the effects of COVID-19, Morrison and the Speak Studios wanted to wait for the right moment to launch the podcast, leading to the first Instagram post coming on March 26th of this past year.
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So, how does the podcast all come together, you might ask?
For starters, Morrison will find a guest to come on the show. Following that, Poynor will do basic research on the interviewee a week in advance, giving Morrison a simple biography of the people he will be interviewing. Poynor and Morrison will then have a phone call the night before the recording of the episode to go through the flow of the show, sharing notes with each other while Morrison adds to his own list of notes he creates separately.
The video and audio from the episode is given to Poynor to go over it one more time, adding the introduction and adding its final touches. Poynor then uploads the podcast to the various media outlets, including YouTube and Apple Podcasts every Wednesday, with the process restarting the following day.
One of Morrison’s goals in the podcast is to give an authentic, conversational feel for the listeners. “The Perimeter” is done in-person, as it is Morrison’s preferred method over the Zoom interviews many have done over the past year. When interviewing Kispert and Ayayi, Morrison and the team waited after the NCAA Tournament was finished not only because the team was busy, but Morrison wanted to see their story finish at GU to bring out their most authentic selves.
“Part of the reason too as to people wondering why I haven’t done [interviews on] any of the current players is I want to wait until they’re done,” Morrison said. “They’re story is not completed yet.”
The authenticity of the pod shines through Morrison’s relatability with his interviewees one way or another. From sharing moments of doubt he and Kispert have experienced from outside noise to sharing stories of old players Morrison and Few interacted with, Morrison understands the way media works through his own experiences. Morrison has enjoyed the process of going through those memories and rekindling the light he once had as a player.
Out of all the guests that have been interviewed, the one in which Morrison enjoyed the most was his interview with DJ Skee. Skee’s story combined with Morrison’s love for music made it one he was excited about, getting to hear from someone who has worked with high level artists for years. Morrison has been thankful for the guests that have come on, especially with guys like Few and Stockton having limited time of their own, and looks forward to seeing what he and Speak Studios can continue to do with the podcast.
Morrison, Poynor and the rest of the Speak Studios team hope this podcast can be more than just a former GU men’s basketball player talking about GU hoops. Stretching across the different genres of life and relating to the audience in an authentic light are the ultimate goals for the podcast going forward, wanting to keep the podcast about the people and stories Morrison has met and heard over the years, which just so happens to be the podcasts’ namesake.
In doing so, the podcast gives a deeper glimpse of Morrison and his interviewees.
“I want people to come on to feel like they get more benefit than me,” Morrison said. “That’s what I tell people. When we have people come on and spill their guts a little bit about things they don’t have to share, I want it to be a benefit to you as well. It’s been fun so far.”
You can find “The Perimeter with Adam Morrison” on the following platforms:
Apple Podcasts: “The Perimeter with Adam Morrison”
Spotify: “The Perimeter with Adam Morrison”
YouTube: @Speak Studios
This story was originally published at gonzagabulletin.com. Read it here.
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