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The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney|ABC Television Group to help First Book put brand-new books into the hands of children in communities nationwide. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow. First Book is a nonprofit that provides new books to educators and organizations serving children from low-income families.

Funding for literacy programs has been reduced and books that come from Federal Title I monies have restrictions on how the books can be used. KXLY is spreading the word about this program and asking local businesses to sponsor schools of their choice (who qualify). First Book and Disney|ABC is allowing Title 1 teachers to use the books in the way that works best for them and the build out of their programs. Some schools are organizing parent/child literacy nights, where they send a book home with a child. Others are creating a revolving check-out library, so books can be shared by all, but can still go home with a child.


If there is a school missing below that your business would like to sponsor, please email our General Sales Manager, Debbie Sieverding. DebbieS@kxly.com


Evergreen Elementary says thanks to their sponsor, BECU!

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Westview Elementary enjoying their books, thanks to Coffman Engineers!

More 2021 Sponsors

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Coeur d’Alene Casino Resort Hotel is sponsoring:

  • Adams Elementary
  • Sheridan Elementary
  • Opportunity Elementary
  • Atlas Elementary
  • Northwest Expedition Community
  • Deer Park Elementary
  • Riverside Elementary
  • Whitman Elementary
  • Larson Heights Elementary
  • Sunset Elementary
  • Hope Elementary
  • Upriver Elementary
  • Greensferry Elementary
  • George Elementary
  • Jefferson Elementary
  • Bemiss Elementary
  • Seth woodward Elementary
  • McDonald Elementary
  • Trentwood Elementary
  • SkyView Elementary
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WSECU are sponsoring Finch Elementary-North Spokane. Hallet Elementary – Medical Lake, and Orchard Center – Spokane Valley

ALSC Architects

ALSC Architects is sponsoring Creekside Elementary – Mead

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Hewescraft is sponsoring Kettle Falls Elementary

Burton Construction

Burton Construction is sponsoring Cooper Elementary

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Purcell Systems is sponsoring Michael Anderson Elementary


TW Clark is sponsoring Lidgerwood Elementary

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Bernardo Wills Architects is sponsoring Roosevelt Elementary and University Elementary

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P1FCU – Potlatch Federal Credit Union is sponsoring Kootenai Elementary, Mullan Trail Elementary, J. Russell Elementary and Betty Keifer Elementary


Brothers Flooring is sponsoring Garfield Elementary


Twyford Law is sponsoring Shiloh Hills Elementary

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Sonderen Packaging is sponsoring Logan Elementary


Dairy Queen is sponsoring Logan Elementary

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Associated Construction is sponsoring Logan Elementary

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Riverview Wealth Strategies is sponsoring Lincoln Heights Elementary


Washington Trust Bank is sponsoring Stevens Elementary, Holmes Elementary, McGhee Elementary, Borah Elementary and Knolls Elementary

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Masters Brewhouse is sponsoring Arcadia Elementary – Deer Park

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Parr Lumber is sponsoring Arlington Elementary

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Chattaroy Rental is sponsoring Chattaroy Elementary

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Global Credit Union is sponsoring Ponderosa Elementary – Post Falls and South Pines Elementary – Central Valley

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SPVV Landscape Architects is sponsoring Audubon Elementary


CHAS Health is sponsoring Orchard Elementary, Grant Elementary, Regal Elementary and Lena Whitmore Elementary

Past years by the numbers:

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