Clark’s Diamond Jewelers continuing fight over January snow promotion

clark's diamond jewelers

COEUR D’ALENE, Idaho – Clark’s Diamond Jewelers is continuing the fight over their January snow promotion.

The Coeur d’Alene jewelry store offered to reimburse customers who purchased items in the store between November 22 and December 31, should it snow more than 3 inches on January 11, 2020. The total payout was estimated at $500,000.

Heavy snow fell throughout that weekend and the store was confident they saw three inches of accumulation. However, their insurance company, which is responsible for paying out the refunds, is still not convinced.

The insurance company used a third-party Doppler radar monitoring service, which originally reported only 1.8 inches of snowfall that day. Clark’s immediately disagreed with that determination and requested a review, since a local climatologist reported more than 3 inches.

According to Clark’s, the third-party verification firm reviewed their conclusion and said there was 2.3 inches of snow, but again denied the claim.

“In the spirit of full transparency for our valued customers and the community we have served for 113 years, Clark’s Diamond Jewels wants you to know that we believe those who made purchases during the promotion should be entitled to refunds from the insurance company,” the jewelry store wrote in a post. “Like many of you, we were hard at work in the early hours shoveling the newly fallen snow and excited about the prospect of making those refunds happen, and we will fight to do so.”

According to the post, Clark’s is working with a legal team to resolve the matter and will be issuing additional information as the process progresses.

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