Alaska Airlines launching first-ever electronic bag tag program

Alaska Airlines Bag Tags
Credit: Alaska Airlines

SEATTLE, Wash. — Gone are the days of paper luggage tags. For Alaska Airlines, that is.

The Seattle-based airline will be the first U.S. airline to launch an electronic bag tag program later this year.

These tags will allow guests to skip the step of printing bag tags at the airport. Travelers will be able to activate them from anywhere up to 24 hours before their flight through the Alaska Airlines mobile app.

“This technology allows our guests to tag their own bags in just seconds and makes the entire check-in process almost all off-airport,” said Charu Jain, senior vice president of merchandising and innovation at Alaska.”

Jain said the electronic tags will not only allow guests to quickly drop off luggage, but also reduce lines in lobbies.

The rollout of the bag tag program will happen in several phases. The first phase will initially include 2,500 Alaska Airlines frequent fliers and start in late 2022. Mileage Plan members will have the option to purchase the devices early next year.