Models rev up auto show crowds

Published On: Jan 10 2012 12:37:48 PM PST   Updated On: Jan 16 2013 06:54:33 AM PST

One thing all auto shows seem to have in common these days are scantily-clad spokesmodels showing off the cars. But using sex appeal to sell cars dates back nearly as far as the car itself.

1970 Chicago Auto show Dodge models
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Chicago Automobile Trade Association

Two female models, wearing mini dresses and white go-go boots, pose in front of a Dodge D300 pickup truck at the Dodge Truck display space at the 1970 Chicago Auto Show.


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