Models rev up auto show crowds

Published On: Jan 10 2012 12:37:48 PM PST   Updated On: Jan 16 2013 06:54:33 AM PST

One thing all auto shows seem to have in common these days are scantily-clad spokesmodels showing off the cars. But using sex appeal to sell cars dates back nearly as far as the car itself.

1960s Detroit Auto Show models lined up
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Detroit Auto Dealers Association

In the early 1960s, the Detroit Auto Dealers Association posed a group of auto show models, each dressed specifically to enhance the car they were assigned to, before the show doors opened.


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