WE SPEND MUCH OF OUR LIVES LOOKING DOWN.
DOWN AT THE ROAD, DOWN AT OUR PHONES.
DOWN, ON OURSELVES.
SO, QUITE OFTEN WE MISS THE SIGNS - ALL AROUND US.
sign at :34?
SOT - DALLAS LOW/GOLDEN RULE - DON'T SHOW
My grandpa and his brother started this business in
THE SOUNDS OF A GARAGE ARE OFTEN SIGNS OF INCONVIENCE.
LOSS OF TIME, LOSS OF MONEY.
BUT THOSE OF US WHO DRIVE HOME EVERY DAY, SOUTH TOWARDS
THE MONROE STREET BRIDGE.
THIS PLACE? A SIGN OF HOPE.
EVERY SUNDAY MORNING...
break up track with nat montage of javier putting
letters in, climbing ladder, starting letters
JAVIER NORIEGA CLIMBS TO HIS PERCH AND GETS TO WORK.
SOT/JAVIER NORIEGA @ :44
I put them up and people stop and ask where I'm getting
TWO NEW MESSAGES.
ONE FOR EACH SIDE.
THE SAME ON ALL THREE GOLDEN RULE BRAKE LOCATIONS.
JAVIER IS SIMPLY THE MESSENGER.
BUT THE MASTERMIND?
SOT/DALLAS LOW @ :51
That's the perfect word for it - the mastermind.
yes, I am the mastermind behind this.
DALLAS LOW ALSO HAPPENS TO BE THE OWNER.
THIS WHOLE SIGN THING PREDATES HIM.
SOT/DALLAS @ :24
Oh, by decades, yeah.
AND, IT'S MORE THAN SIMPLY WORDS ON A MARQUEE.
SOT/DALLAS @ :33
You know what, these signs are a way that we can positively
impact the community in a way that just fixing your
brakes or fixing your suspension just doesn't do.
FOR THE LAST YEAR, WE'VE STOPPED BY EVERY FEW WEEKS.
AS THE MESSAGES CHANGE WITH THE SEASONS.
OFTEN, DEEPY RELEVANT.
SOT @ :05
Sometimes, I want to say something and I just can't
say it quite right, because I don't have the space
to do it, so sometimes its hard.
HE KEEPS A FILE.
TRIES NOT TO REPEAT.
AND, KNOWS INSPIRATION FOR NEXT WEEK'S MESSAGE CAN
SOT @ :13
Sometimes my pastor at church.
he'll say something and I'll pull my phone out and
I'm all like, making a note.
My kids are like - dad, get off your phone, we're
EVERYONE, IT SEEMS, HAS A FAVORITE.
DALLAS LIKES ANY MESSAGE THAT SHARES HIS CHRISTIAN
SOT/JAVIER @ :26
One says, like, if you want peace surrender your sword
- that was pretty cool.
BUT, AS THEY'VE LEARNED, NOT EVERY MESSAGE IS A HIT.
SOT @ :31_
I put up this messaage that, if attacked by a mob
of clowns, go for the juggler.
I got this blazingly hot two pager from a juggler
in town who did not appreciate the inciting of violence
towards the juggling community.
THIS MEA CULPA FOLLOWED A WEEK LATER...
PIC OF THE JUGGLER HAPPY ONE
SOT @ :23
I get in trouble when I try to be funny.
IT'S ALL A REMINDER - THAT SOMETIMES GETTING PEOPLE
TO THINK - TO FEEL - STARTS WHEN YOU GET THEM TO SEE.
SEE THAT, EVEN IN THIS COMMERCIAL WORLD WE LIVE IN.
WHETHER IN THE THE RUSH OF THE DRIVE HOME - OR THE
QUIET OF A SUNDAY MORNING.
PEOPLE DO CARE.
AND WANT TO CONNECT.
YOU JUST HAVE TO KNOW WHERE TO LOOK.
SOT/DALLAS @ :16
whether it's my customers or employees or people driving
by that might ssee the sign - you know what, it's
about people and that means the world to me.
Stand up: :55
So the next time you drive by, maybe you'll take a
second and look up.
It might make you laugh, it might make you think,
and now that you know the story, it will certainly
make you smile.W20 24