WE LIVE IN AN INCREASINGLY DIGITAL WORLD.
AND EVEN THOUGH DIGITAL PHOTOGRAPHY IS TERRIFIC.
A SPOKANE VALLEY COMPANY SAYS WHEN IT COMES TO DENTAL
IT JUST DOESN'T COMPARE TO GOOD, OLD FASHIONED FILM.
MADE IN THE NORTHWEST.
X-RAY SUPPORT STARTED IN 19-85.
SERVICING AND MAINTAINING DENTAL EQUIPMENT FOR FILM
BUT WHEN JIM JACOBSON JOINED HIS DAD'S BUSINESS...
i immediately recognized that maybe there's a better
way of doing this than running through all these racks
and rollers and all this mechanism.
RATHER THAN MOVING THE FILM.
WHICH CAN BE HARMFUL TO IT.
X-RAY SUPPORT DEVELOPED THE IMAGEMAX.
we instead leave the film stationary and then move
the chemistry to the film.
and by doing that, we just solved all these problems.
and what remains for the doctor and the staff is just
perfectly developed x-rays with no roller marks, no
artifacts on the film.
BUT IN OUR DIGITAL WORLD.
JACOBSON SAYS THERE'S A RELUCTANCE FROM DENTAL OFFICES
TO SPEND MONEY ON FILM.
but we're slowly working through that.
we're slowly getting people to understand that film
is still superior.
FILM IS VERY THIN.
WHILE JACOBSON SAYS THE DIGITAL SENSORS DENTISTS PUT
IN PATIENTS' MOUTHS ARE TYPICALLY VERY THICK.
they're not flexibile, so they're kind of painful
for the patient.
HE ALSO SAYS FILM PROVIDES BETTER IMAGE DETAIL.
WHILE DIGITAL SENSORS CAN SEE ABOUT TEN LINE PAIRS
FILM CAN SEE 20 PAIRS PLUS.
WHEN SHOWING A DENTIST THE COMPARISON...
his response was something to the effect that, 'i
had forgotten how good film was.'
THREE YEARS AGO.
X-RAY SUPPORT PUT OUT ANOTHER PRODUCT.
THE QUICK SHOT.
IT'S ESSENTIALLY A SCANNER WITH A SPECIAL CAMERA THAT
DIGITIZES FILM IMAGES AS SOON AS YOU SLIDE THE TRAY
one second capture, compared to a five minute capture.
it's very quick.
dental offices have limited amount of time to spend
scanning film, so this makes their job very fast.
SWITCHING TO DIGITAL SENSORS CAN COST A DENTAL OFFICE
50-THOUSAND DOLLARS OR MORE.
BUT BUYING AN IMAGEMAX AND QUICK SHOT TOGETHER COSTS
JUST FOUR THOUSAND.
THE QUICK SHOT IS BUILT COMPLETELY AT X-RAY SUPPORT'S
HEADQUARTERS IN SPOKANE VALLEY.
BUT THE IMAGEMAX IS BUILT BY ANOTHER MADE IN THE NORTHWEST
they have all the staff and the parts management.
things like that that allows us to build the machine
very efficiently over there.
so it allows us to do what we do best and that's sell
THE TWO MACHINES ARE ALREADY SOLD ACROSS THE COUNTRY.
AND JACOBSON HOPES NEXT YEAR...
we're going to go international.
we've already got a few machines up in canada, but
we're going to go to as many countries as we can.
SPREADING HIS GOSPEL THAT FILM IS STILL SUPERIOR TO
DIGITAL FOR X-RAYS.
FOR MADE IN THE NORTHWEST.
I'M DEREK DEIS.
KXLY FOUR NEWS.