WITH JUST ABOUT ANY MAJOR PURCHASE... THERE ARE ALWAYS
ACCESORIES TO GO WITH IT.
AND THAT'S THE IDEA BEHIND LEISURE CONCEPTS... A WORLD
LEADER IN SPA ACCESSORIES.
KXLY4'S DEREK DEIS HAS THE SPOKANE COMPANY'S STORY
IN THIS WEEK'S EDITION OF "MADE IN THE NORTHWEST."
LIKE MANY BUSINESSES... LEISURE CONCEPTS STARTED WITH
A SIMPLE IDEA.
"i recognized that there weren't enough accessory
items that were going with the hot tubs at the time
of purchase for the consumer."
AFTER 15 YEARS IN THE SPA INDUSTRY... MIKE GENOVA
STARTED THE COMPANY IN 19-94. AND HIS DAD CAME UP
WITH THE IDEA FOR ITS FIRST PRODUCT.
"we developed a personal product called the spa caddy,
which was a table that hung over the side of the spa,
into the spa. and that's how it all started."
TODAY... THE COMPANY'S 40 EMPLOYEES MAKE ALL KINDS
OF SPA ACCESSORIES... FROM STEPS... TO SPA DECKING...
TO COVERS AND COVER LIFTS... THAT SELL ALL OVER THE
U-S AND BEYOND.
"we've got some far out reaching customers in malaysia,
france, germany, australia, you name it."
MOST OF LEISURE CONCEPTS' ACCESORIES ARE MADE FROM
THESE TINY PLASTIC PELLETS... THROUGH A PROCESS CALLED
"you take pellet plastic, you heat it up and you shove
it into a mold and you compress it under a tremendous
amount of pressure."
THAT FORMS THE PLASTIC PARTS... WHICH ARE REALLY STRONG...
LIKE THE SMART STEPS AND DURA STEPS... WHICH THE COMPANY
BELIEVES ARE SUPERIOR TO WOOD STEPS.
"we decided that a plastic step that really can endure
the elements of the weather, the climate and everything
else was a better answer."
"but what leisure concepts is most excited about is
its newest product. this. the smartop. instead
of replacing that old foam cover every five or six
years, this is designed to last the life of a hot
"the smartop is made of products that are used in
the fencing industry and other industries, the vinyl
siding industry, so it's got a proven track record
of materials that hold up for 20, 25 years against
the u.v. and so on."
THE HARD PLASTIC COVER SUPPORTS UP TO A THOUSAND POUNDS.
"it comes with its own integrated lift system, so
you can get it on and off the spa easily."
EMPLOYEES STUFF THE SMARTOP'S HOLLOW PLASTIC WITH
INSULATING FOAM... THEN SEAL IT WITH SPRAY FOAM FOR
"the water cannot attack the foam, because it's been
encapsulated in a plastic tube, if you will."
MOST OF THE PARTS THEN GO THROUGH POWDER COATING...
BEFORE SPENDING 30 MINUTES INSIDE A 400 DEGREE OVEN.
"that powder becomes liquid and it melts onto the
part and becomes a hard, hard painted part that really
doesn't chip or fade or deteriorate."
GENOVA DOESN'T EXPECT HIS BUSINESS TO DETERIORATE
EITHER. AFTER EXPERIENCING 300 TO 400 PERCENT GROWTH
FOR SEVERAL YEARS... LEISURE CONCEPTS HAS CONTINUED
"it's remarkable to me, i guess. never thought it
was going to grow to this and we're glad that it has."
AND IT ALL STARTED FROM THAT SIMPLE IDEA.
FOR MADE IN THE NORTHWEST... I'M DEREK DEIS... KXLY