THE PUSH IS ON TO BRING TRAVELERS TO SPOKANE!
VISIT SPOKANE IS EXPANDING THEIR MARKETING EFFORTS
- HOPING TO GAIN NATIONAL ATTENTION.
THEY'VE EVEN SET THEIR SITES ON THE BIG APPLE!
KXLY4'S KYLEE CRUZ IS WORKING FOR YOU TONIGHT.
TO EXPLAIN WHAT'S BEING DONE TO BRING MORE CONVENTIONS
AND PEOPLE TO THE LILAC CITY.
WITH A RIVER FLOWING THROUGH THE HEART OF THE CITY.
LOCALS, KNOW SPOKANE IS SPECIAL.
BUT NOW - VISIT SPOKANE IS SPREADING THE WORD NATIONWIDE.
this one was designed to be a fold out
VISIT SPOKANE CEO CHERYL KILDAY SAYS THE GROUP IS
EXPANDING ITS REACH.
we've added staff, we've increased our marketing and
that's what it takes
THEY'RE GOING BIG.
THAT'S THE BIG APPLE.
VISIT SPOKANE IS RUNNING ADS ON GOOD MORNING AMERICA'S
ELECTRONIC BILLBOARD IN TIMES SQUARE.
THAT'S NOT ALL.
THEY'LL ALSO BE IN THE WALL STREET JOURNAL, USA TODAY
AND FOOD AND TRAVEL MAGAZINE.
that national message is really important when you
are trying to capture meeting planners, we need to
elevate the image of the community for leisure travel
and business travel
THE NEW HOTEL AND EXPANDING CONVENTION CENTER ARE
HELPING TO FUEL THESE MARKETING EFFORTS!
we waited for this, for a long time
CONVENTION CENTER GENERAL MANAGER JOHNNA BOXLEY SAYS
ONCE THE FIRST WALL IS UP, CONSTRUCTION SHOULD MOVE
QUICKLY, AND - WILL ALLOW THEM TO BE THE HOST - WITH
this way we could do a convention on the east side
of the building and west and that just means more
room nights and more people coming to spokane
THE LILAC CITY COMPETES WITH CITIES LIKE PORTLAND
AND SACRAMENTO TO LAND MEETINGS AND EVENTS.
BUT VISIT SPOKANE HOPES THIS MARKETING BLITZ WILL
GIVE THEM THE COMPETITIVE EDGE THEY NEED!
it really reinforces that we are an entity - that
people will go oh they are a city, they are a community
we need to look at
The convention expansion is expected to be finished
by december of this year.
Kylee cruz, kxly 4 news