OMAHA, Neb. -

A former ConAgra sales executive has pleaded not guilty in Omaha to a charge of federal wire fraud.

The Lincoln Journal Star says ( ) 43-year-old Donald Wilson was indicted last month on eight counts of wire fraud or aiding and abetting wire fraud. He entered his pleas earlier this week.

Wilson is accused of using nearly $606,000 from his company's marketing budget to help pay personal expenses and expenses for a professional softball team he helped sponsor.

Authorities say that from 2006 through April 2012 Wilson worked in Bothell, Wash., and supervised four regional managers. ConAgra provided him with a marketing budget, but he was not allowed to use it for personal or unapproved expenses.

Federal prosecutors sought an Omaha trial for Wilson, because ConAgra is based in Omaha.