They're graphic, they're intense and, they're doing exactly what they're supposed to. The Idaho Meth Project doesn't want you to look away from the graphic ads and billboards.

The project started several years ago with advertisements and billboards across the state.

Since the project started four years ago teen meth use in Idaho is down 50-percent, proving that these videos and graphics have captured kids' attention and turned them away from drug use.

The effect has been the same in other states, too. In Montana, meth use dropped 63-percent while it's down 65-percent in Arizona.

Last year a digital campaign, called methproject.org, was launched. It was created based on teen feedback and has information on the effects of meth on a person's health and their appearance.

To date 1.4 million people have accessed it. The site's traffic has increased two fold in Idaho since that website launched last fall.