The Magic of Storytelling campaign is a collaboration between Disney Publishing Worldwide and Disney|ABC Television Group to help First Book put brand-new books into the hands of children in communities nationwide. Through this campaign, Disney and First Book have donated millions of books to children in need, encouraging them to read and create the stories of tomorrow. First Book is a nonprofit that provides new books to educators and organizations serving children from low-income families.

Funding for literacy programs has been reduced and books that come from Federal Title I monies have restrictions on how the books can be used. KXLY is spreading the word about this program and asking local businesses to sponsor schools of their choice (who qualify). First Book and Disney|ABC is allowing Title 1 teachers to use the books in the way that works best for them and the build out of their programs. Some schools are organizing parent/child literacy nights, where they send a book home with a child. Others are creating a revolving check-out library, so books can be shared by all, but can still go home with a child.





Watch Our Feature Video To Learn More

Sponsored Schools

Each school receives at least 500 books from each of their sponsorships

Adams Elementary School - Spokane, WA

Audubon Elementary School - Spokane, WA 

Bemiss Elementary School - Spokane, WA

Broadway Elementary School - Spokane Valley, WA

East Farms Elementary School - Newman Lake, WA 

Fernan Elementary School - Coeur d'Alene, ID

Finch Elementary School - Spokane, WA

George Elementary School - George, WA

Grant Elementary School - Spokane, WA

Holmes Elementary School - Spokane, WA

Jennings Elementary School - Colfax, WA

Lakeview Terrace Elementary School - Moses Lake, WA

Larson Heights Elementary School - Moses Lake, WA

Liberty Elementary and Jr High - Sprague, WA

North Elementary - Moses Lake, WA

McGhee Elementary School - Lewiston, ID

Opportunity Elementary - Spokane Valley, WA

Progress Elementary School - Spokane Valley, WA

Ramsey Magnet School of Science - Coeur d'Alene, ID

Regal Elementary School - Spokane, WA

Roosevelt Elementary School - Spokane, WA

Sagle Elementary School - Pend Oreille, WA

Shiloh Hills Elementary School - Spokane, WA

Stevens Elementary School - Spokane, WA

Sunset Elementary School - Airway Heights, WA

Trent Elementary School - Spokane, WA

Upriver Elementary School - Fernwood, ID





Thank You To All Of Our Proud Sponsors

Each sponsorship will provide 500 books to a school or literacy program that qualifies. Currently over 80 schools and community programs throughout our region that have pre-qualified and more are registering.





Sponsors of Opportunity Elementary   




Sponsors of North Elementary & Larson Heights Elementary   




Sponsors of Regal Elementary and Progress Elementary   




Sponsors of Sunset Elementary   




Sponsors of Finch Elementary   




Sponsors of Ramsey Magnet School of Science & Upriver Elementary   




Sponsors of Jennings Elementary   




Sponsors of Roosevelt Elementary   





Sponsors of Bemiss Elementary   




Sponsors of Liberty Elementary and Jr High   


Sponsors of Grant Elementary   




Sponsors of East Farms Elementary   




Sponsors of Holmes Elementary   




Sponsors of Audubon Elementary   




Sponsors of Broadway Elementary   




Sponsors of Shiloh Hills Elementary & Stevens Elementary   




Sponsors of Adams Elementary, George Elementary, Lakeview Terrace Elementary, Trent Elementary, McGhee Elementary, Fernan Elementary, Sagle Elementary